The Naschmarkt is Vienna's most popular market. Located at the Wienzeile over the Wien River it is about 1,5 kilometers long.

The Naschmarkt has existed since the 16th century when mainly milk bottles were sold ("Asch", for milk bottles led to the name "Aschenmarkt"). From 1793 onwards, all fruits and vegetables brought to Vienna with carts had to be sold here, while goods arriving on the Danube were sold elsewhere.

The Naschmarkt is a place that gives new meaning to the word "multicultural" as you can hear semmingly any language from Chinese to Turkish and smell any type of food from fresh fish to rose jelly.

Nowadays, you can buy fresh fruit and vegetables from around the world, exotic herbs, cheese, baked goods such as bread, kaiser rolls, and torte, meats, and seafood. There are also a lot of small restaurants which offer e.g. sushi, kebap, fish, seafood, traditional viennese food such as Kaiserschmarrn or Palatschinken (compares to rolled up crepes) and stalls which offer clothes and accessoirs. Since 1977, the market extends further along the Wienzeile to an adjacent area every Saturday, when a flea market takes place there.

The unique atmosphere of the Naschmarkt is famous far beyond the borders of Vienna, and huge amounts of tourists visit the market every year.